music video essay

Explain how representations in music videos are chosen to promote the artist(s). Refer to one of the music videos you have studied to support your answer. [10] 

In the music video for stop where you are by corrine bailey rae representations are used to promote CBR by showing her not to judge anyone. The music video is all about breaking down stereotypes and showing everyone to be great.

One example of this is at the start of the video, where it shows a young Indian girl, wearing a hoodie, the hoodie could give of connotations of someone who is bad. However, the music video shows her to be sad and does this by a longshot as this shows how she feels insignificant. CBR, then heads over to her and after they start talking the girl becomes happier, this therefore represents CBR as someone who can help others.

Another example in which the video for stop where you are breaks down stereotypes is with the homeless women. This already breaks down a stereotype has the stereotypical homeless person would be a middle aged man. They first of make the homeless woman come across as extremely aggresive by the way she shouts at the man passing her, they also make her seem more aggressive by doing lots of quick cuts. However, when the man comes back he has a conversation with the homeless woman and she is shown to be nice, this is another example of the video breaking down stereotypes.

Another way in which the video for stop where you are promotes CBR is during the chorus. Right before the chorus CBR is walking through the flats when she is bumped into by a teenage black man wearing a hoodie, this would already give the audience connotations of someone who is to be avoided as they could be part of a gang. This is reinforced by the video as it quickly pans into CBR who is looking worried. However, as the chorus starts he goes into slow motion and starts dancing. This is significant as it shows another false stereotype being broken down. It also implies that CBR brings out the best in people. The use of slow motion also helps to fit in with lyrics of the chorus as it says "stop where you are" when the slow motion.

In the video for stop where you are the location is also use to promote CBR and project her in a positive light. The video is set in a large, dark flat. This would already give of connotations of somewhere that is not nice to live. However, as CBR starts to walk through there is shots of the sun rising through cracks in the building. This therefore gives connotations of hope and therefore shows that the building is not bad, this idea is consistently reinforced by the video as it shows the people who live there doing great things. It also implies that could be because of CBR as these shots always follow shots off her.

In conclusion the video of stop where you are portrays CBR in a positive light by the way false stereotypes are broken down in the video and how it shows CBR role in doing this.

CBR shots

Titanium screen shots

Titanium, Stop were you are

Titanium

• Video starts with a huge mess on the floor and a longshot so you can see the character and the mess that they have made.
• It than pans towards the character in mid-shot so you can see their facial expression and than follows them as they walk down the corrider between the mess.
• As the character walks down the corrider someone shuts a door when they see her (could represent metaphorical doors being shut. The kid then opens a door to leave the school it is edited as one longshot.
• The video than does a series of quick takes between the teacher, police officer and the student, this is in time with the music. She is then shown cycling away in a series of quick cuts as it shows different part of the bike, this gives the impression that the kid is going really fast.
• The video then does a jump cut to two women running. The kid comes from the back of the shot and cycles past them. 
• The video than does a series off short cuts showing the kids bike as she cycles home.
• The kid then enters the home in a jump cut, the house is also very messy. There is then a jump cut to the TV, where is reporting on a supernatural occurance in a school, which is the kid.
• The kid then runs into the room and chucks a teddy bear on the floor, this represents her growing up.
• There is then a jump cut to the door where we see shadows, to build tension, with the music.
• There is then a series of quick cuts as the kid runs to the back door. However, she cant open it . There is then a jump cut to the front door being broken into. There is then a jump cut to her using her powers to open the door.
• There is then a series of long takes of her walking through a forest. Then her being chased through the forest.
• It then does a jump cut to her being captured and shoved to the floor.
• Then in a long shot it shows her using her powers.

Stop were you are 

• The video starts with a midshot on her face, then cuts to her walking and then back to her face. It then does a series of cuts showing the building. Then cuts of her walking up the building. It then cuts to a girl standing wearing a hoodie, this gives connotations of someone who is doing something wrong. It is also a long shot to make the girl look insignificant.
• It then does another series of cuts until it cuts to someone covered in tattoos, this is also gives off the same connotations. 
• There is then another series of quick cuts showing the building, the building is a city tower block so it gives of connotations of being not a nice place to live.
• There is then a cut of the singer walking up to the girl in the hoodie.
• There is then a cut to two girls having a fight, goes against stereotype that is girls not boys.
• The group of girls is then showed running towards the singer but it goes into slow motion. There then continuous to be lots of quick cuts as the girls run past the singer. 
• It then cuts to someone harassing someone in a business suit. They then buy them a drink.
• It then cuts to the tattoo person walking their dog.
• It then cuts to a group of people dancing. There is then the same series of quick cuts.
• The whole video is about breaking down stereotypes.
• The first person is a young teenage Indian girl, she is wearing a hoodie. Because of her age and the hoodie it would give connotations of someone who is bad, this however goes against a traditional stereotype of someone with her ethnicity. 
• There is then two teenage white girls fighting, which goes against stereotypes.
• There is a female homeless person in the video, this goes against stereotypes as the stereotypical view of a homeless person is a middle aged man.
• There is then a young black man who is also wearing a hoodie, he bumps in to CBR and when he does she looked worried. This gives the false stereotype that he might steal from her, which is reinforced from the video. However, he is just a dancer.

shelter

old spice

Lucozade

Advertisment task

Big issue comparison

Big issue

The Big Issue notes and analysis

News topics

Newspaper front cover analysis

Newspaper definitions

Newspaper language conventions

Types of newspapers

• Broadsheets (quality tabloids)- The Guardian, The Times, The daily Telegraph, The I, The Financial Times.
• Tabloid- The sun, Daily star
• Mid Market Newspaper- Daily mail, Daily Express
• Local Newspaper- The Essex Chronicle
• Freesheets- Metro
• Sunday Newspaper- The Observer, Sunday Times, Mail on Sunday

Mid Market tabloid

• Typography- Dramatic headlines in large bold uppercase font (like a tabloid). Sometimes called a black top.
• Traditional British news values- Daily mail with the royal family.
• Headlines can explore moral panic- NHS, knife crime, weather.
• Uses high impact tabloid style headlines but more text than tabloid.
• Direct informal mood of address.
• Use of pronouns to implied shared beliefs.
• Meant to be more subjective than objective.
• Cross between broadsheet and tabloid, soft and hard news.

Soft News- Celebrity gossip, sport, entertainment, fashion, art and culture and human interest.
Hard News- Politics, business and the economy, industry and technology, science, war and conflict, health and education.

Broadsheets

• Text to image ratio is much higher, more in depth.
• Sophisticated, formal language
• Objective / balanced news
• Largely hard news 
• Larger format, smaller typography
• Main story, small letters, more words

Serif- Simple, straight lines typography.

Sans Serif- More complicated typography, less straight lines.

Sound

The sound starts off with diagetic sound that is coming from off screen, through the characters helmet. This is done as it emphasises to the audience how alone the characters are which shows how much danger the astronauts are in. There is then some non diagetic dialogue that comes from off screen. This speech is mumbled and hard to hear, this adds to the panic of the situation. Then non diagetic parallel music begins, this adds to the panic even further. This tense music gets louder until the debris hit, this further adds to the tension. When the debris hits and the astronaut starts spinning the music abruptly stops for a second and then changes tempo. This is to highlight to the audience how now the situation is more dangerous than expected. The music gets louder as the astronaut moves towards the camera and quieter as she moves away. This is done so the audience can feel like they are also in the spin and therefore lets them also feel the panic of the astronaut. When she detaches the music slowly fades out as she moves out of the shot. This is done to highlight how alone she is now in space.

Music
Contrapuntal / parrallel
Diagetic / non diagetic
Offscreen
Volume
Emotion
Dialouge

Boyz in da hood

The opening starts with off screen dialogue that leads to a shot out. This is done as it straight away highlights how dangerous of a place the kids are growing up in is. It also shocks the audience straight away as to how bad things can be in America. The camera then immediately zooms in a stop sign. This is to show that something needs to change and all the violence needs to stop but it is also done to highlight to the audience that this is happening in America. The film then gives a lot of screen time to the little kids. This is done to make the murders to be more shocking as the kids are meant to represent innocent and it almost acts as a warning to shown is all the pictures that the kids are drawing. The dissolve cut is done as it shows to the audience that the violence on the streets carries on in the classroom, this makes it even more shocking, this highlights how the kids can’t escape it. Before showing the classroom it focuses on the pictures that the children have drawn. The kids are drawing pictures of violence which shows that this is normal to them and that they don’t have a problem with it. This would further shock the audience. Before, while the kids are walking to school they find a street that has lots of blood, the kids are unfazed by what they see. This would shock and surprise the audience as they would expect the kids to be shocked by it. The film also focuses a lot in its setting of the working class urban setting, there is stray dogs t the riots that are to come. There is then a dissolve cut to the classroom were the first thing that ishat run about at the start which highlight how poor the community is, this is further emphasized by all the rubbish about which shows that they live in a dirty horrible place.  This is to highlight how horrific of a place it is to live. The audience would be shocked that this place is in America. On the wall there is a campaign picture for Bush running for presidency which has loads of bullet holes through it, this is to show how this community feels neglected by the president as they want him dead. This eludes to riots that come later. The clip also shows the white middle class female teacher being asking about the black mothers education and being surprised that she goes to college. This is done to highlight a stereotype that the teacher has of black people in this community not being educated. The main theme of the opening is that all of the violence is horrible and will lead to further violence. This is highlighted by it focusing on the kids who seem to have no problem with the violence and see it as normal. Another theme of the opening is race which is highlighted by the community and the argument in the classroom. The argument in the classroom shows that everyone is the same which is highlighted by the main characters speech. The speech also shows that the main character and subsequently his parents are very smart which is a counter type. This is to further show that we are all the same.

Ghost ship

There is upbeat, classical music at the start this starts of by being parallel to the mood however by the end it becomes contrapuntal to the mood. It is parallel at the start as it gives a false sense of security to the audience. This makes the ending even more shocking. The start of the opening starts off at a slow pace and lots of dissolve cuts. This is also done to give the audience a false sense of security as the scene starts of calm. At the start the camera moves around the boat showing it all to the audience. This further gives them the false sense of security as they have been shown the whole boat and they would think that nothing could go wrong. This also further emphasises how many people were killed to the audience as they understand how many people were on the boat. Before, the machine with the wire is shown the opening has high key lighting. This further emphasises that there is nothing wrong on the boat, this makes the ending more shocking. However, once the machine is shown there is now low key lighting. This makes the deaths more intense and scary and it matches the horror genre trope.
The opening of up has non diagetic, orchestral music throughout the whole opening. The music gets quite and much slower when sad things happen such as when Ellie is told that she wont be able to have a child. This is done to emphasise the sadness for the audience. At that scene the lighting gets much darker and becomes low key, this contrasts to the rest of the clip. This further emphasises the loneliness. The transition to that scene the camera moves from the nursery to the hospital. This shows the audience how much they wanted children and therefore emphasises their sadness.
Inside the prison there is brighter lighting than when he leaves the prison. This shows to the audience that him getting out is a bad thing due to what he is going to do once he is out of prison. The music is quiet as he leaves the prison and then it gets loud again once he is outside. This is done to show that now he has left prison he is going to do something bad and it would have been better if he stayed there. When he walks out of the prison it is filmed in one take until it cuts to outside the prison as the door shuts behind him. This is to emphasise him leaving prison and that he will not come back.
It starts with a non diagetic indie rock song over a montage of the teenagers having fun. This song is used as it represents that they are having fun and that they do not need to care about anything. The fast paced montage is also used to emphasise this. The start is also set in an upper class american neighbourhood. This is done to show why the teenagers don't care about anything and to show how easy things are for them.


The opening of the matrix has low key lighting. This is done because it makes unclear to the audience who the antagonist and protagonist are. This makes the escape much more intense. When trinity first starts to beat up the police it goes in slow motion. This is done as it shows how powerful trinity is and to make the fighting look cool. When she jumps the camera does a 360 around her to further emphasise this. During the fight every punch and kick is at a hyper realistic volume to further emphasise Trinity's power.

practise footage

For this task we were learning to use premier for the first time. We were given footage and audio and we had to edit to together the video and

Mise en scene