- Broadsheets (quality tabloids)- The Guardian, The Times, The daily Telegraph, The I, The Financial Times.
- Tabloid- The sun, Daily star
- Mid Market Newspaper- Daily mail, Daily Express
- Local Newspaper- The Essex Chronicle
- Freesheets- Metro
- Sunday Newspaper- The Observer, Sunday Times, Mail on Sunday
Mid Market tabloid
- Typography- Dramatic headlines in large bold uppercase font (like a tabloid). Sometimes called a black top.
- Traditional British news values- Daily mail with the royal family.
- Headlines can explore moral panic- NHS, knife crime, weather.
- Uses high impact tabloid style headlines but more text than tabloid.
- Direct informal mood of address.
- Use of pronouns to implied shared beliefs.
- Meant to be more subjective than objective.
- Cross between broadsheet and tabloid, soft and hard news.
Soft News- Celebrity gossip, sport, entertainment, fashion, art and culture and human interest.
Hard News- Politics, business and the economy, industry and technology, science, war and conflict, health and education.
Broadsheets
- Text to image ratio is much higher, more in depth.
- Sophisticated, formal language
- Objective / balanced news
- Largely hard news
- Larger format, smaller typography
- Main story, small letters, more words
Serif- Simple, straight lines typography.
Sans Serif- More complicated typography, less straight lines.
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