Baudrillard's theory of postmodernism

Features of postmodern media

• One feature of a postmodern media product is irony.
• Another feature is parody and homage. Homage is when the media product copies something from a genre, style and person to show respect, parody is when this is done in a mocking way.
• Bricolage is using older media products in your own product to make something new.
• Intertextual references is where the director makes a subtle or direct reference to another media product.
• Have fragmented narratives and crosscuts between scenes.
• Self reflexivity, this is where one of the characters are aware they are in the show, breaking the fourth wall.
• There are common themes in postmodern media such as what if, the future, technology and human existence.
• They have a lack of reality (lack of versimilitude) they are not very realistic.

Media products used to be grounded in reality but overtime have got less realistic.

Simulacra is a product that tries to be realistic and claims to be but it is in fact so artificial that it is not realistic. It is hard to distinguish between reality and a simulacra, this hyper reality. A simulacra is a copy of something with very little link to reality. 

Baudrillard applies to stranger things as stranger things has lots of homage to other media products such as stephen king films and E.T. Stranger things has common themes of postmodern media products as it focuses on what if's and technology allowing unknown creatures into the real world. Stranger things therefore has a lack of reality and could be seen as a simulacra as despite being set in the real world it features mind control and another dimension all things that are not realistic.

Baudrillard applies to titanium because of the homages in titanium to other media products such as E.T. It is also an similacra as despite being set in a realistic world it features a girl with mind powers and she is getting hunted by the government, which is not realistic.

Baudrillard applies to Jungle book as it is not very realistic a simulacra as it features talking animals.

Baudrillard applies to minecraft in the way that minecraft has intertextual references to other media products with skin and texture packs.

Theorys

Stuart Hall's reception theory

Communication is a process involving producers encoding products and the audience decoding them. There are three hypothetical positions from which messages may be decoded. 

The dominant position- the encoders meaning is fully understood and accepted.

The negotiated position- The meaning of the encoders term is acknowledge and understood, although the message is adapted or negotiated by the decoder.

The oppositional position- The encoders message is understood but the decoder disagrees with it, reading it in a contrary or oppositional way. 

 

The dominant position would be that by driving a mercedes you would be the best and powerful.

The negotiated position would be that driving the mercedes would not make you the best but happier as it is a good car.

The oppositional position would be that how you would feel would not be effected by what car you drvie.

Albert Bandura media effects theory

That media can implant ideas in the mind of the audience directly. Media representations of transgressive behavior such as violence and physical aggression, can lead audience members to imitate these behaviors. Violence is prevalent in media so the audience sees violence as an acceptable way to deal with situations and people begin to model the behavior.
An example of Albert Bandura's media effect theory is a clockwork orange was linked as the reasons for rapes and violent attacks.
Natural born killers is a violent film released in 1994. It got banned in Ireland due to its violence and was linked to the murder of bill savage
The columbine shooters was influenced by the performer marily.n manson

George Gerbner cultivation theory

The idea that exposure to repeated patterns over a long period of time can shape and influence the way in which people perceive the world. Media messages are directly injected but are built up by a series of repetition and enforcing the message.
Teenagers who watched 16 and pregnant were more likely to be pregnent.

Steve neale

Steve Neale states that genre is made of repetition and difference. Genre is defined by how much it conforms to the genres conventions and stereotypes. 

An example of Steve Neale's theory is shaun of the dead as all though it is a zombie horror it also features a lot of comedy.