The i is targeted towards middle and upper class people this is shown by the advertisement in the i. There is lots of ads for expensive holidays such as sandals and British airways and travelling to Malta. This shows how the paper is targeted towards richer people as you would need money to be able to afford these holidays. The rest of the adverts are for expensive things such as Laura Ashley and DFS, which further highlights how the i is targeted towards middle and upper class people and people with money.
The i is also targeted towards people from a C1-A demographic, this is shown by the focus on hard news and not soft news. The whole front page focuses on Mugabe which is hard news, also in the skyline of the paper there a 3 stories, 2 of which are hard news and only one soft news. Inside the paper all of the news at the front is world news and news about politics. This shows that the people reading the i are more interested in politics and world news rather than news on celebrity's. The i is also a quality tabloid, so it focuses on hard news because of this.
The i is targeted towards millennial it does the by having a big focus on TV and sport. It has 7 pages focused towards sport. It further targets the audience by having a whole page focused towards horse racing, it also has a lot of rugby, football and golf. It also has a page dedicated towards TV, where there is a big TV guide for the whole day. There is also critic's choice showing the best TV and film on that day. It also shows what is new on Netflix which also shows how the i targets millennial's as it is mainly millennial's that watch Netflix and not the baby boomer generation.
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