Summer work

Summer task 1

The US poster is expertly targeted for a horror audience as it both intrigues the audience, and all sends a chill down their spine. The background of the poster is complete pitch darkness, the darkness represents fear and plays on the natural fear of the dark. The audience will also be left questioning what the darkness is hiding, and this intrigue would draw a horror audience in.

The character is wearing a red jumpsuit, this stands out against the dark backdrop. The red symbolises blood and the bloodshed in the movie. This would appeal to a horror fan. The character is also wearing a brown leather glove this also stands out against the red jumpsuit, this would once again intrigue a horror audience as they would wonder what it is hiding.

The brown glove is lifting off an identical mask of the characters face, this appeals to a horror audience as it also promises bloodshed. It is also extremely intriguing and would draw an audience in. The audience would be questioning what this meant. It hints to the clone of the character in the film.

The face of the character has wide bulging eyes and a tear rolling down it. This is creepy and would intrigue a horror audience as they would wonder what it meant as it eludes to the creepiness of the films. Also, the audience would wonder why she is crying especially as her face does not look, she is crying despite the tear. However, the creepiest part of the poster is he bloodshot right eye poking through the mask. The eyes poking out hints at duel personalities and that the mask and the person are the same. The bloodshot eye also hints at blood and violence that would intrigue a horror fan.

The writing on the poster is a bright white which stands out from the pitch-dark background. This means it highlights Jordan Peele and brings in horror fans by mentioning his previous film get out. At the bottom of the poster the eerie words “watch yourself” is written. This would intrigue a horror fan and these words would mean that the audience would remember the poster. Finally, the poster has the title “us” written with white lines moved around the poster. This is also drawing an audience in as it is different from all the other writing on the poster and makes the audience question why that is.

Overall this poster is excellent at intriguing a horror fan as it makes them want to watch us, by making them desperate to know what the film is about without revealing anything about the film. It also appeals to horror fans by being a creepy and scary poster.

Summer task 2

In the Deutschland 83 trailer the director shows the characters lack of control over the situation after the countdown hits 0. The first way in which the characters lack of control is shown is by the fast-paced editing as the trailer quickly cuts from one scene to another. This represents the character’s lack of control as he is thrown into increasingly different situations and has very little control over the outcome. This fast-paced editing also shows the unpredictability of what is happening as the audience can barely comprehend what they have seen before it cuts to another scene. This is like the character who can barely comprehend what is happening to him. Also the editing is a bit slower at the start of the trailer which highlights that the character has more control over the situation at the start but starts to lose control as the situation escalates as the editing becomes quicker. This is also shown by as when the countdown hits 0 the character turns and runs out of the frame. This shows that immediately he has lost control over the situation.

Another way the director shows the lack of control the character has is by the shots with him. Most of the shots feature the main character with someone else, which shows that the people around him have all the control and he is reliant on these people for his safety. This is also highlighted at the start of the trailer by all the shots of the supervisors showing him what to do and giving him the correct clothes, this shows that the supervisors have all the control. This is emphasised by being at the start of the trailer as it shows that the character has little control over his own circumstances. The shots with the character by himself also show the little control he has over the situation as a lot of him feature him running, yet he is not at the centre of the frame, he is either to back or the side. The director purposefully had him at the back or the side of the frame as it shows what is happening is more important than him and he has little control of the outcome of his own consequences. This also hints at him being in danger as it eludes to something being behind or to the side of him which could cause him harm. Finally, majority of the close up of the character show him either in fear or shock, which presents the immediate danger to him.

Finally, throughout the trailer the music creates a ticking sound much like a bomb. The director done this as it shows how little the character can actually do just as there would be very little the character could do if a bomb was to go off. The sound also creates a lot of suspense as it leaves the audience nervous and on the edge of their seat wondering what the outcome of the supposed bomb would be. However, the music and the ticking sound does stop when a bomb does go off in the background of the frame. This therefore creates a lot of mystery around the explosion as the audience wonders why it so important and also leaves the audience questioning the characters involvement in the explosion due to his lack of control throughout the trailer.

Summer task 3 

The daily mail takes a more positive view of Boris Johnson becoming prime minister than the guardian which takes a more negative view.

The daily mail shows this more positive view firstly it does this by having the big words “NOW BRING US SUNSHINE” and having “SUNSHINE” written in bright yellow with an exclamation mark at the end. This portrays it in a positive light by emphasising that Johnson will bring the sunshine and therefore good things to the country. They also portray him in a positive light by emphasising that he “wins landslide vote with a burst of optimism”. By emphasising that he won by a “landslide” it portrays that he would have been the best possible candidate. Finally, by saying “a burst of optimism” it portrays Johnson in positive light by portraying this burst as something the country desperately needs as before this it lists bad things about to happen for the country “EU talks looming, rebel MPs plotting”. This therefore portrays Johnson as a good guy who the country desperately needs. Finally, the picture portrays Johnson in a positive light as it shows Johnson dancing which shows that he is good fun. Also, the picture takes up the whole of the front page which presents how important the daily mail think Johnson is.

The guardian shows Boris Johnson becoming prime minister in a more negative light. Firstly, it does this by saying “an ambition is fulfilled”. This presents Johnson in a more negative light, as it presents Johnson being prime minister as not a good thing for the country but instead just a permanent ambition for Johnson. The guardian emphasises this by saying “but what next for Britain”. This also shows that Johnson is not good for the country. The picture of Johnson also shows him in a negative light by portraying him as being a joke. The picture is off him pulling a ridiculous face and giving two thumbs up to show that he has succeeded. However, this picture in context with the headline portrays Johnson as an idiot. Finally, unlike the daily mail the picture only takes up about a third of the front page. This therefore portrays Johnson as being unimportant as he does not take up the whole page. This could hint to guardian believing that Johnson being prime minister will not last that long.

Are you beach body ready advertising campaign is aimed at younger women. It seemingly suggests that the women featured in the picture is how every women should aspire look. It asks the question “are you beach body ready” and then presenting the “weight loss collection”. This therefore seemingly suggests that you need to loss weight to become beach body ready. Are you beach body ready suggests that all women should aspire to look like the women featured on the AD and should be ashamed if they don’t.

However, this girl can advertising campaign is aimed at all women no matter their age, ethnicity or if they have a disability. It shows women of all different ethnicity, age and gender participating in all different types of sports and shows that their body shape should not dictate what they feel able to do. It does this by breaking down stereotypes and showing that everyone is different and that there is nothing wring with that. This unlike the are you beach body ready shows people in a more realistic light and exudes confidence. The name of the campaign “this girl can” further shows that women can do whatever they want ant that they should not be held back by stereotypes.

Summer task 4

The big six in the film industry are the largest six production company who bring in the most money at the box office and hold the biggest market share.

Warner Bros. Pictures. - they are the most prolific of the big six of the production companies and makes up 19.7% of the market share. Some of their big franchises include Harry Potter, lord of the rings, the hobbit, the matrix and DC. Warner Bros are a subsidiary of time warner other subsidiaries are new line cinema and HBO.

One of the biggest films produced by Warner Bros last year was Aquaman which was released on the 21^st of December 2018. Aquaman was directed by James Wan and starred Jason Momoa, Amber Heard and Willem Dafoe. It was in cinema for 15 weeks and made 335 million domestic (America) and 813 million foreign which led to a total box office of 1.15 billion. It done this on an estimated budget of 160 million dollars.

Paramount pictures- the second largest of the big six and makes up 15.5% of the market share. Some of their big films include titanic the transformers franchise, Indiana jones and mission impossible. Paramount also owns nickelodeon, MTV and comedy central.

One of the biggest films produced by paramount last year was mission impossible fallout which was released on the 27^th of July 2018. It was directed by Cristopher McQuarrie and starred Tom Cruise, Henry Caville, Simon Pegg and Rebecca Ferguson. It was in cinemas for 12 weeks and made 220 million dollars domestic and 570 million foreign leading to an overall box office of 790 million. It had a budget of 178 million dollars.

Walt Disney- hold 15.3% of the market share. Walt Disney also owns Pixar, marvel and Lucasfilm. They have had some of the biggest box office successes in recent years and currently hold the highest box office ever with avenger’s endgame.

Walt Disney currently holds the box office record with avengers endgame which was released on the 26^th of April 2019. It was directed by Joe and Anthony Russo and starred Chris Evans, Robert Downey JR. and Scarlet Johansson. It was in cinemas for 18 weeks and made 858 million domestic and 1.9 billion foreign, giving it an overall box office of 2.796 billion dollars. It had a budget of 356 million dollars

Colombia pictures- holds 12.9% of the market share. Some of their biggest films include the James Bond and Spiderman franchises. They are a subsidiary of Sony who also own Tri-Star pictures.

One of Colombia/ Sony pictures biggest releases of last year was Venom which was released on the 5^th of October 2018. It was directed by Ruben Fleischer and starred Tom Hardy and Michelle Williams. It was in cinemas for 16 weeks and domestically made 213 million and foreign 642 adding up to 856 million worldwide. It had a production budget of 100 million.

Universal pictures- hold 12.2% of the market share with some of the major films being the Bourne series, Jaws, E.T and Jurassic park. They are owned by NBC and also own DreamWorks and illumination.

Universal’s biggest release of 2018 was Jurassic World Fallen Kingdom which was released on the 22^nd of June 2018. It was directed by J.A Bayona and starred Chris Pratt and Bryce Dallas Howard. It was in cinemas for 15 weeks and made 417 million domestic and 890 million foreign for a worldwide box office of 1.3 billion. It had a production budget of 170 million.

20^th century fox- hold 11.9% of the market share, some of their big films include x-men, avatar, die hard and planet of the apes. 20^th century fox also owns Hulu and fox searchlight. 20^th century fox was recently purchased by Walt Disney, so all of their films and subsidiaries now belong to Walt Disney. Due to this the big six could now become the big 5.

20^th Century fox biggest release of 2018 was Deadpool 2 which opened on May 18^th 2018. Deadpool 2 was directed by David Leitch and starred Ryan Reynolds and Josh Brolin. It had a domestic gross of 324 million and foreign on 460 million which led to a worldwide gross of 785 million dollars which it made in 22 weeks in cinemas. It had a production budget of 110 million dollars.