Ghost ship

There is upbeat, classical music at the start this starts of by being parallel to the mood however by the end it becomes contrapuntal to the mood. It is parallel at the start as it gives a false sense of security to the audience. This makes the ending even more shocking. The start of the opening starts off at a slow pace and lots of dissolve cuts. This is also done to give the audience a false sense of security as the scene starts of calm. At the start the camera moves around the boat showing it all to the audience. This further gives them the false sense of security as they have been shown the whole boat and they would think that nothing could go wrong. This also further emphasises how many people were killed to the audience as they understand how many people were on the boat. Before, the machine with the wire is shown the opening has high key lighting. This further emphasises that there is nothing wrong on the boat, this makes the ending more shocking. However, once the machine is shown there is now low key lighting. This makes the deaths more intense and scary and it matches the horror genre trope.
The opening of up has non diagetic, orchestral music throughout the whole opening. The music gets quite and much slower when sad things happen such as when Ellie is told that she wont be able to have a child. This is done to emphasise the sadness for the audience. At that scene the lighting gets much darker and becomes low key, this contrasts to the rest of the clip. This further emphasises the loneliness. The transition to that scene the camera moves from the nursery to the hospital. This shows the audience how much they wanted children and therefore emphasises their sadness.
Inside the prison there is brighter lighting than when he leaves the prison. This shows to the audience that him getting out is a bad thing due to what he is going to do once he is out of prison. The music is quiet as he leaves the prison and then it gets loud again once he is outside. This is done to show that now he has left prison he is going to do something bad and it would have been better if he stayed there. When he walks out of the prison it is filmed in one take until it cuts to outside the prison as the door shuts behind him. This is to emphasise him leaving prison and that he will not come back.
It starts with a non diagetic indie rock song over a montage of the teenagers having fun. This song is used as it represents that they are having fun and that they do not need to care about anything. The fast paced montage is also used to emphasise this. The start is also set in an upper class american neighbourhood. This is done to show why the teenagers don't care about anything and to show how easy things are for them.


The opening of the matrix has low key lighting. This is done because it makes unclear to the audience who the antagonist and protagonist are. This makes the escape much more intense. When trinity first starts to beat up the police it goes in slow motion. This is done as it shows how powerful trinity is and to make the fighting look cool. When she jumps the camera does a 360 around her to further emphasise this. During the fight every punch and kick is at a hyper realistic volume to further emphasise Trinity's power.

practise footage

For this task we were learning to use premier for the first time. We were given footage and audio and we had to edit to together the video and

Mise en scene

Camera angles

genre/ photos

The genre for these pictures is musical. One of the pictures is set inside a room with a piano and the second one outside. They are both in bright lighting and weather, this shows the happiness of the genre. These both present happy themes to go with the genre. The first picture the main icon is the piano, this represents the musical genre as someone is playing the piano and becoming a musician. In the second picture the main icon is the microphone, this once again represents the genre. The narrative of both of these pictures is of someone becoming a musician. For these pictures to be improved they could feature different angles, longshots and close ups.

The genre for bot of these pictures is action. Both of these pictures is set outside in gloomy and dark and weather, filled with clouds. Both of these has dark lighting to show the death in an action genre. They both have the themes of action and death as they feature death and fighting. Both of these pictures feature no icons and are just people using there fists to fight. These pictures have very little narrative. For these pictures to be improved they could feature different angles, longshots and close ups.

Semiotics film poster

From this poster I can denote the white girl in at the center of the poster. The colour white as well as the young girl give the connotations of purity and innocence, which represents the girl. Another denotation is that the girl has red eyes. This has connotations of blood and anger and also lust. 

Another denotation from this poster is the moth covering the girls mouth. The moth gives connotations of freedom as the moth could fly away. However, it could also give the exact opposite connotation of the girl being stuck and controlled by someone else, as a moth could be trapped in a glass by someone more powerful just as the girl is being controlled by someone more powerful. Also from the moth I can denote a skull sign on its back. This has connotations of death and danger, which like the moth is surrounding her. Another denotation from the moth is that it is a dirty yellow colour. The dirty yellow has connotations of caution, showing that the character will need to be careful due to the danger engulfing her. The dirty yellow can also have connotations of decay and sickness, this also significant as it could represent that what the character is going to go through will be sickening and almost decay at her personality.  

Another denotation is the colours in the poster (the white to the left the darkness to the right). The connotations if white is the purity and innocence of the main character and how that she is good a person. The connotations of the  darkness to the right represents death, danger, fear and bad things that are going to happen. The darkness is engulfing the main character which shows that the darkness is surrounding her and bad things will happen to her.

    Another denotation is the close up the shot of Clarice. The connotation

Semiotics notes

Semiotics

Semiotics is study of signs. It also means anything which stands for something else.

Denotation- What we see when we look at an image.

Connotation- What we understand from the meaning.

Halls theory- audiences can have different reactions to a media text, whether it will be a film, documentary, newspaper or an image. POLYSEMIA.

Preferred reading- How the creator wants the audience to view the media.

oppositional reading- where the intended meaning of the media is opposed by the audience.

Genre (poster)

The poster is set in an unspecified major city in America. It features lots of modern glass skyscrapers that are raised high up, right into the clouds. This makes the buildings feel almost out of this world and makes the city feel overwhelming. There is also a big white brick house in between two of the skyscrapers. This creates intrigue as to why the house is there and shows the mystery of the film. It is set in the middle of the day yet the sun is being covered by clouds, skyscrapers and the main character. This eludes to something bad is going to happen or about to happen as all the light is being covered by the darkness. There is big storm clouds over head covering the sky and turning it into a dark grey colour, which shows that something bad is going to happen. Also the main character is standing knee deep in a flood. This represents that something bad is happening, furthermore as the water level is rising it shows that this character will have an internal struggle with morality as the darkness inside of him may consume him.

This poster shows the theme good vs evil and mainly does this through colour imagery, with the brightness of the sun (representing good) and the darkness (representing bad) fighting for the forefront of the poster. Furthermore, the poster shows the theme of guilt which is represented by the main character having his back to the camera. This shows he feels guilty about something and also that he is trying to hide a secret that he wants no-one to know.

The most significant prop in the picture is the main characters pistol. The pistol is quite small in the poster which shows how little power it gives the character. Also the pistol is black against a bright backdrop, this could be to represent that the pistol is bad and the destruction it will cause.

The quote at the top of the poster "your mind is the scene of the crime" gives the most away about the plot. It shows that it is going to be a heist movie. It also shows that is a mystery movie as the quote would make the audience wonder what is actually going to happen.

The poster features a single middle aged, middle class, white, male character. In the poster he is belittled by the skyscrapers all around which make him look very small. This represents the lack of power he has.

The camera is positioned at a slight tilt which makes the skyscrapers look bigger and the character smaller. This emphasizes the lack of power the character has and also highlights how overwhelming the buildings are.

Summer work

Summer task 1

The US poster is expertly targeted for a horror audience as it both intrigues the audience, and all sends a chill down their spine. The background of the poster is complete pitch darkness, the darkness represents fear and plays on the natural fear of the dark. The audience will also be left questioning what the darkness is hiding, and this intrigue would draw a horror audience in.

The character is wearing a red jumpsuit, this stands out against the dark backdrop. The red symbolises blood and the bloodshed in the movie. This would appeal to a horror fan. The character is also wearing a brown leather glove this also stands out against the red jumpsuit, this would once again intrigue a horror audience as they would wonder what it is hiding.

The brown glove is lifting off an identical mask of the characters face, this appeals to a horror audience as it also promises bloodshed. It is also extremely intriguing and would draw an audience in. The audience would be questioning what this meant. It hints to the clone of the character in the film.

The face of the character has wide bulging eyes and a tear rolling down it. This is creepy and would intrigue a horror audience as they would wonder what it meant as it eludes to the creepiness of the films. Also, the audience would wonder why she is crying especially as her face does not look, she is crying despite the tear. However, the creepiest part of the poster is he bloodshot right eye poking through the mask. The eyes poking out hints at duel personalities and that the mask and the person are the same. The bloodshot eye also hints at blood and violence that would intrigue a horror fan.

The writing on the poster is a bright white which stands out from the pitch-dark background. This means it highlights Jordan Peele and brings in horror fans by mentioning his previous film get out. At the bottom of the poster the eerie words “watch yourself” is written. This would intrigue a horror fan and these words would mean that the audience would remember the poster. Finally, the poster has the title “us” written with white lines moved around the poster. This is also drawing an audience in as it is different from all the other writing on the poster and makes the audience question why that is.

Overall this poster is excellent at intriguing a horror fan as it makes them want to watch us, by making them desperate to know what the film is about without revealing anything about the film. It also appeals to horror fans by being a creepy and scary poster.

Summer task 2

In the Deutschland 83 trailer the director shows the characters lack of control over the situation after the countdown hits 0. The first way in which the characters lack of control is shown is by the fast-paced editing as the trailer quickly cuts from one scene to another. This represents the character’s lack of control as he is thrown into increasingly different situations and has very little control over the outcome. This fast-paced editing also shows the unpredictability of what is happening as the audience can barely comprehend what they have seen before it cuts to another scene. This is like the character who can barely comprehend what is happening to him. Also the editing is a bit slower at the start of the trailer which highlights that the character has more control over the situation at the start but starts to lose control as the situation escalates as the editing becomes quicker. This is also shown by as when the countdown hits 0 the character turns and runs out of the frame. This shows that immediately he has lost control over the situation.

Another way the director shows the lack of control the character has is by the shots with him. Most of the shots feature the main character with someone else, which shows that the people around him have all the control and he is reliant on these people for his safety. This is also highlighted at the start of the trailer by all the shots of the supervisors showing him what to do and giving him the correct clothes, this shows that the supervisors have all the control. This is emphasised by being at the start of the trailer as it shows that the character has little control over his own circumstances. The shots with the character by himself also show the little control he has over the situation as a lot of him feature him running, yet he is not at the centre of the frame, he is either to back or the side. The director purposefully had him at the back or the side of the frame as it shows what is happening is more important than him and he has little control of the outcome of his own consequences. This also hints at him being in danger as it eludes to something being behind or to the side of him which could cause him harm. Finally, majority of the close up of the character show him either in fear or shock, which presents the immediate danger to him.

Finally, throughout the trailer the music creates a ticking sound much like a bomb. The director done this as it shows how little the character can actually do just as there would be very little the character could do if a bomb was to go off. The sound also creates a lot of suspense as it leaves the audience nervous and on the edge of their seat wondering what the outcome of the supposed bomb would be. However, the music and the ticking sound does stop when a bomb does go off in the background of the frame. This therefore creates a lot of mystery around the explosion as the audience wonders why it so important and also leaves the audience questioning the characters involvement in the explosion due to his lack of control throughout the trailer.

Summer task 3 

The daily mail takes a more positive view of Boris Johnson becoming prime minister than the guardian which takes a more negative view.

The daily mail shows this more positive view firstly it does this by having the big words “NOW BRING US SUNSHINE” and having “SUNSHINE” written in bright yellow with an exclamation mark at the end. This portrays it in a positive light by emphasising that Johnson will bring the sunshine and therefore good things to the country. They also portray him in a positive light by emphasising that he “wins landslide vote with a burst of optimism”. By emphasising that he won by a “landslide” it portrays that he would have been the best possible candidate. Finally, by saying “a burst of optimism” it portrays Johnson in positive light by portraying this burst as something the country desperately needs as before this it lists bad things about to happen for the country “EU talks looming, rebel MPs plotting”. This therefore portrays Johnson as a good guy who the country desperately needs. Finally, the picture portrays Johnson in a positive light as it shows Johnson dancing which shows that he is good fun. Also, the picture takes up the whole of the front page which presents how important the daily mail think Johnson is.

The guardian shows Boris Johnson becoming prime minister in a more negative light. Firstly, it does this by saying “an ambition is fulfilled”. This presents Johnson in a more negative light, as it presents Johnson being prime minister as not a good thing for the country but instead just a permanent ambition for Johnson. The guardian emphasises this by saying “but what next for Britain”. This also shows that Johnson is not good for the country. The picture of Johnson also shows him in a negative light by portraying him as being a joke. The picture is off him pulling a ridiculous face and giving two thumbs up to show that he has succeeded. However, this picture in context with the headline portrays Johnson as an idiot. Finally, unlike the daily mail the picture only takes up about a third of the front page. This therefore portrays Johnson as being unimportant as he does not take up the whole page. This could hint to guardian believing that Johnson being prime minister will not last that long.

Are you beach body ready advertising campaign is aimed at younger women. It seemingly suggests that the women featured in the picture is how every women should aspire look. It asks the question “are you beach body ready” and then presenting the “weight loss collection”. This therefore seemingly suggests that you need to loss weight to become beach body ready. Are you beach body ready suggests that all women should aspire to look like the women featured on the AD and should be ashamed if they don’t.

However, this girl can advertising campaign is aimed at all women no matter their age, ethnicity or if they have a disability. It shows women of all different ethnicity, age and gender participating in all different types of sports and shows that their body shape should not dictate what they feel able to do. It does this by breaking down stereotypes and showing that everyone is different and that there is nothing wring with that. This unlike the are you beach body ready shows people in a more realistic light and exudes confidence. The name of the campaign “this girl can” further shows that women can do whatever they want ant that they should not be held back by stereotypes.

Summer task 4

The big six in the film industry are the largest six production company who bring in the most money at the box office and hold the biggest market share.

Warner Bros. Pictures. - they are the most prolific of the big six of the production companies and makes up 19.7% of the market share. Some of their big franchises include Harry Potter, lord of the rings, the hobbit, the matrix and DC. Warner Bros are a subsidiary of time warner other subsidiaries are new line cinema and HBO.

One of the biggest films produced by Warner Bros last year was Aquaman which was released on the 21^st of December 2018. Aquaman was directed by James Wan and starred Jason Momoa, Amber Heard and Willem Dafoe. It was in cinema for 15 weeks and made 335 million domestic (America) and 813 million foreign which led to a total box office of 1.15 billion. It done this on an estimated budget of 160 million dollars.

Paramount pictures- the second largest of the big six and makes up 15.5% of the market share. Some of their big films include titanic the transformers franchise, Indiana jones and mission impossible. Paramount also owns nickelodeon, MTV and comedy central.

One of the biggest films produced by paramount last year was mission impossible fallout which was released on the 27^th of July 2018. It was directed by Cristopher McQuarrie and starred Tom Cruise, Henry Caville, Simon Pegg and Rebecca Ferguson. It was in cinemas for 12 weeks and made 220 million dollars domestic and 570 million foreign leading to an overall box office of 790 million. It had a budget of 178 million dollars.

Walt Disney- hold 15.3% of the market share. Walt Disney also owns Pixar, marvel and Lucasfilm. They have had some of the biggest box office successes in recent years and currently hold the highest box office ever with avenger’s endgame.

Walt Disney currently holds the box office record with avengers endgame which was released on the 26^th of April 2019. It was directed by Joe and Anthony Russo and starred Chris Evans, Robert Downey JR. and Scarlet Johansson. It was in cinemas for 18 weeks and made 858 million domestic and 1.9 billion foreign, giving it an overall box office of 2.796 billion dollars. It had a budget of 356 million dollars

Colombia pictures- holds 12.9% of the market share. Some of their biggest films include the James Bond and Spiderman franchises. They are a subsidiary of Sony who also own Tri-Star pictures.

One of Colombia/ Sony pictures biggest releases of last year was Venom which was released on the 5^th of October 2018. It was directed by Ruben Fleischer and starred Tom Hardy and Michelle Williams. It was in cinemas for 16 weeks and domestically made 213 million and foreign 642 adding up to 856 million worldwide. It had a production budget of 100 million.

Universal pictures- hold 12.2% of the market share with some of the major films being the Bourne series, Jaws, E.T and Jurassic park. They are owned by NBC and also own DreamWorks and illumination.

Universal’s biggest release of 2018 was Jurassic World Fallen Kingdom which was released on the 22^nd of June 2018. It was directed by J.A Bayona and starred Chris Pratt and Bryce Dallas Howard. It was in cinemas for 15 weeks and made 417 million domestic and 890 million foreign for a worldwide box office of 1.3 billion. It had a production budget of 170 million.

20^th century fox- hold 11.9% of the market share, some of their big films include x-men, avatar, die hard and planet of the apes. 20^th century fox also owns Hulu and fox searchlight. 20^th century fox was recently purchased by Walt Disney, so all of their films and subsidiaries now belong to Walt Disney. Due to this the big six could now become the big 5.

20^th Century fox biggest release of 2018 was Deadpool 2 which opened on May 18^th 2018. Deadpool 2 was directed by David Leitch and starred Ryan Reynolds and Josh Brolin. It had a domestic gross of 324 million and foreign on 460 million which led to a worldwide gross of 785 million dollars which it made in 22 weeks in cinemas. It had a production budget of 110 million dollars.

Mood Board

Film:
The Shawshank Redemption
 
TV:
Peaky Blinders
 
Video Game:
Witcher 3
Magazine:
Empire

Newspaper:
The Guardian


Radio:
BBC Radio 1

Advertising:
Cadbury's

Music:
Dakota

Internet:
Youtube

Youtube video

This video uses close up and shots focused on the actors Leonardo Dicaprio, Brad Pitt, Margot Robbie and Al Pacino. They do this as the audience will be made excited to see these actors as they are some of the best and most famous in the world. There is also a lot of fast cuts which highlight the madness of the characters and the story. The trailer also uses loads of bright lighting to highlight the characters and their actions, this helps to build up excitement for the film and portrays at as something important. This is emphasized by the glittery gold writing which helps build excitement for the film and highlight the actors. The actors are also emphasized by the lack of music so the focus is on their voice.

This movie is produced by Columbia Pictures which is owned by Sony Pictures. Columbia pictures was founded 10th January 1924 during the golden age of Hollywood, like how this film focuses on the golden age of Hollywood.

It would appeal to fans of Tarantino movies and of independent films. This is because it focuses on Tarantino and his actors and emphasis camera techniques he is known for. This would excite these fans and turn the film into a spectacle.

The trailer features mainly white upper class actors, however it also features an Italian America actor and features a Chinese man playing Jackie Chan. Feature them would make the trailer appeal to them.